Bazaarvoice drive 69% uplift in conversion rate using Webeo - Webeo
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Bazaarvoice drive 69% uplift in conversion rate using Webeo

Trusted by over 12,000 of the biggest retail brands, the Bazaarvoice SaaS platform enables retailers to effectively connect to customers through a variety of channels including rating and reviews, sampling and user generated content on social media. Fueled by data, their mission is to provide smarter shopping experiences across the entire customer journey.
Their target markets are consumer goods manufacturers and retailers, but as the marketing and sales journeys are not the same for these cohort’s, it’s key for Bazaarvoice to segment their messaging and provide a relevant, personalized experience for all their target audiences through Webeo.

The Challenge

The goal in this instance, was to achieve a 20-30% conversion rate uplift and increase effectiveness of product cross sell with existing customers by selling them another product.

To achieve this Bazaarvoice created two product cross sell campaigns and built personalized experiences across five pages for each campaign.

Our Solution

Webeo recommended Bazaarvoice enhance existing personalization’s on their website by integrating their Marketo instance with Webeo. The integration allows Bazaarvoice to identify existing customers when they come to their website and the product they currently purchase.

The integration allows Bazaarvoice to identify existing customers when they come to their website and the product they currently purchase.

Personalization in action

Bazaarvoice then built specific, relevant online journeys for existing customers using the intel from Marketo, promoting the next best product for their customers to purchase.

1

It provided an exceptional service to existing customers by anticipating their needs inline with their current product portfolio, prior to the customer requesting it.

2

It improved cross sell opportunities and aided retention.

Non-personalized version

Personalized version

Bazaarvoice homepage with personalization

Unobtrusive acknowledgement it’s a customer on their website at the highest attention level, the headline, to drive engagement

Stand out headline specific to their customers challenge. Demonstrating they know their customers and their pain points

Supporting copy describes exactly why the customer should be adding more products to the Bazaarvoice solution they’ve already invested in. Building trust and further demonstrating they understand their customer needs

Image replaced to bring specific product to life

The result

Bazaar voice achieved this result by adopting best practice using personalization to target existing customers with a new product, leveraging data through their Marketo integration to create relevant user journeys and using personalization over a number of website pages for successful customer upsell

This resulted in an impressive 69% increase in onsite conversion

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