Ontotext experienced a 301% conversion uplift in only two months of using Webeo - Webeo
Log In
Webeo Logo

Ontotext experienced a 301% conversion uplift in only two months of using Webeo

Data interrogation software company Ontotext specializes in translating large volumes of complex data into usable formats like graphs, which clients can use to make data-driven decisions. Their professional services include data modelling and text mining, plus tailor-made training to help clients get the most out of their solutions.    
Ontotext already served clients in industries like education, financial services, and healthcare, but they were interested in bringing other sectors to the forefront of their campaigns.

301%

increase in conversion

The Challenge

Due to the nature of the proposition, the Ontotext site is very technical and full of jargon. While this level of detail worked for some target audiences, Ontotext realized that the technical information was not engaging for certain visitors. Existing copy also encouraged prospects to ‘Book a demo’ from the homepage – possibly too early in the sales funnel.  

Government was a key target industry for Ontotext because of the public data they digest and analyze. So, this was a great place to start.  

1
Switch up the copy to directly address the use cases and pain points of the public sector.
2
Drive visitors to further explore the website, and therefore move them down the sales funnel.

The goal of the project was to create a solid foundation for personalization campaigns that Ontotext could replicate with other industries.  

Our Solution

The challenge for Ontotext was understanding how to maximize personalization efforts on the website. They took a deep dive into the Government industry’s pain points and requirements, plus the most relevant use cases.  

Rather than just changing the headline, Ontotext decided to personalize all copy on the webpages to demonstrate value to public sector visitors.

Ultimately, the personalization needed to help Government visitors understand how Ontotext can support their industry-specific needs.  

Webeo data revealed that, beyond the homepage, Ontotext’s most popular pages were content and blog pages. Hence, they decided to personalize the homepage, 2x product pages, 2x high-traffic blog pages, plus a conversion page.

Personalization in action

Using IP data, Ontotext was able to identify the Government industry visitors and serve up headlines and supporting copy. Initially, Webeo ran a 50/50 split over two months to test personalized vs non-personalized website conversions. When the personalized option achieved a 301% conversion uplift, Ontotext delivered the campaign to 100% of Government visitors.  

This achieved two things: 

1

It encouraged Government visitors to further explore the website, so they can better understand how Ontotext can support them.   

2

It ensured the visitor experience was relevant throughout the whole journey on the Ontotext website – Government visitors saw more than just a personalized heading.  

Non-personalized version

Personalized version

Image updated to be government specific

Headline and subhead updated to be challenge focussed

CTA updated to drive visitors to the public sector page

Subtext specifically talking to the government industries, highlighting how Ontotext can solve their pain points

The result

Ontotext saw an amazing conversion rate uplift of 301% in only a few months. After experiencing the power of personalization, Ontotext plans to use the strategy as the basis for other industry-specific campaigns. 

They have been able to help Government visitors use the website to better understand the Ontotext offering and the value it has for public sector use cases.  

301%

increase in conversion

Let our Conversion Rate Optimization experts help you get started

We'll run a free personalization audit on your website and provide insight into the audiences you should be personalizing too. We're obsessed with maximizing our customers conversions and our team of website personalization experts are ready to help you realize serious revenue.

See Webeo live on your site today during a demo with one of our experts.

Book a demo

Conversion Rate

Average time on site

Bounce Rate