Consider the many roles your sales team play. They are the face of the company and tell its story, are a central point of contact, provide detailed information on your product and crucially how it solves your prospects’ challenge or goals. Now consider what...
The B2B customer journey is forever evolving, and as marketers, we’re always looking to stay ahead. Using personalization to respond to buyers in the way they want to interact and buy from us. Recent research from HockeyStack shows that the number of touchpoints...
If marketing is the orchestra, sales is the conductor. They can only create incredible harmonies if they work in unison, and the same is true for sales and marketing alignment. This collaboration is essential for B2B success, and it’s the root of revenue growth and...
This time of year means one thing for most B2B marketers: budgeting and planning season. The first and arguably most important step in marketing planning is reviewing the previous year, its results, successes, and learnings, including insights on CRO. Aligning...
Conversations around conversion rate optimization (CRO) often focus on the structural, visual and navigational changes a business can make to their website to increase conversion. Whilst your UX is an important factor, it is only one piece of the puzzle… In a recent...
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