In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
It’s no surprise that since the pandemic, the economy has taken a downward turn. Not just for consumers with the cost of living rising rapidly but also for businesses. Marketing budgets are being slashed and marketing and sales departments are being trimmed down. B2B...
Heading into the final quarter of the year, I can no longer keep this secret from the HR and Talent Software sector. At a time when the demand is greater than ever in your space and it’s becoming increasingly crowded, there’s a way to get an edge over your...
We’ve learned a lot in 2022. We have seen the rise of B2B influencer marketing (who’d have thought it), the evolution of podcasts and chatbots, and felt the ever-growing pressure to reach more of our target audience. The B2B prospect demands an easy-to-navigate,...
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