Marketers have long known that personalizing content, to make it more relevant and engaging to their audience increases conversions and helps build relationships. In fact, Salesforce reported 84% of consumers say being treated like a person, not a number, is very...
Women have been battling for gender equality for over 140 years. The history of gender diversity within the workforce has been a bumpy road and whilst other industries continue to take strides towards closing the gender gap, the Tech industry is one of few who are...
There are very few B2B Marketers that don’t have personalization playing a key part within their marketing campaigns. Both marketing and sales professionals work tirelessly to make their messaging relevant to their various audiences. For that reason, B2B website...
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