We get targeted with personalized content all the time. From emails we receive with tailored products based on our search history, to the content we see on social media. This content is personalized based on the data a particular business has collected from us. Using...
It’s no surprise that most of the B2B buyer journey happens online, often without even speaking to a sales rep. In fact, according to Forrester Research, “68% of B2B customers prefer to research independently online.” That’s the majority of our buyers...
Webeo, a B2B website personalization software, and Regpack, a service-industry payment and registration solution, today announced their recently enhanced partnership that has yielded astronomically high website activity results. Through their unique approach to user...
Website personalization is the process of delivering tailored content to website visitors based on their characteristics, behavior, and business firmographics. Personalization has been a core pillar in marketing strategies for years, but what happens when all of your...
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