Leila Wallingford, Author at Webeo - Page 7 of 20
B2B CRO: Generating hypotheses from data analysis

B2B CRO: Generating hypotheses from data analysis

Conversion rate optimization (CRO) is a vital aspect of B2B marketing strategies. It focuses on improving the percentage of website visitors or leads who take a desired action, such as making a purchase, filling out a form, or requesting a demo. To drive effective...