As B2B marketers, there’s no moving away from the fact that personalization is now a hygiene factor in our integrated campaigns. Our communications are designed to be personal and as relevant as possible to the audience we’re engaging with. The rise in adoption of ABM...
Gareth Case, CMO at Redstor, shares his views on hyper-personalization, real-time relevance, and the game-changing website technology that marketers should embrace. Personalization has come a long way in the past two decades — from the early days of including your...
By now, most marketers will know about personalization. Let’s be honest — it’s hard to ignore! It has taken the marketing world by storm in recent years. Dynamic Yield found that 96% of marketers and executives believe in the value of personalization. And, according...
Personalization is the future of B2B marketing. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. And, Segment found that 71% feel frustrated by impersonal experiences. So, it’s easy to see...
Website personalization has the power to revolutionize your business results through dynamically evolving your website to instantly deliver relevant, enticing content perfectly tailored to the visitor. This approach can take time to establish and implement, as success...
Segmentation is a popular marketing tool that enables companies to divide their larger audience into smaller groups that have similarities. Behavioral segmentation is one of a number of different types of segmentation that can be used — you can read more about...
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