Segmentation is a popular marketing tool that enables companies to divide their larger audience into smaller groups that have similarities. Behavioral segmentation is one of a number of different types of segmentation that can be used — you can read more about...
B2B marketing isn’t easy. And neither is segmentation marketing! There is no definitive, one-size-fits-all solution when it comes to market segmentation. Selecting only one can be tricky, and it may not actually be best practice. In fact, to compete with the advances...
Website personalization can take your business website to the next level. Econsultancy found 80% of companies have seen an uplift since implementing personalization. But to achieve the ultimate personalization success, it’s crucial to implement a web...
According to Email Monday, 55% of top B2B organizations have already implemented marketing automation technology. That means well over half of the most successful business-to-business companies are experiencing the benefits by incorporating this marketing technology....
79% of top-performing organizations have been using automation for more than three years, according to Venture Harbour. So, if you want to stay ahead of your competition and compete with industry leaders, then you need to embrace tech to get to the top. According to...
“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.” — John Maeda, Designer and Technologist Personalization is at the heart of successful brand experiences. According Dynamic Yield, 96% of marketers...
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