Blog Archives - Page 9 of 15 - Webeo
Using GA to make CRO decisions

Using GA to make CRO decisions

The most common question we get asked by B2B marketers starting on their CRO programme with personalization is “Where do I focus to make the most impact?” The B2B website is such an important part of the buyer journey and presents so much opportunity to increase...
How CRO impacts your whole marketing strategy

How CRO impacts your whole marketing strategy

2023 has been a challenging year for many. In today’s economic environment, companies of all sizes must achieve more with fewer resources. For B2B marketers that means driving more leads into the business with a smaller budget. While your B2B marketing strategy will...
Why website personalization is so important in B2B

Why website personalization is so important in B2B

In B2B there’s no moving away from the fact that personalization is now a marketing hygiene factor. In 2023 it’s not just about recognition and relevancy. It’s about being helpful and meeting the expectations of each and every customer (existing and future) with...