Free resources to help you improve your website performance

Our favourite and most impactful personalization insights to help you feel more informed and inspired in 2025 and beyond.

Treat your website like a top salesperson: personalize content, simplify navigation, and meet customer needs to boost conversions.

With more B2B touchpoints than ever, personalized websites drive engagement and speed up conversions, guiding prospects smoothly through the funnel.

In this eBook, learn how aligning sales and marketing, using data, and personalizing your website drives growth and enhances customer experiences.

It’s planning season for many B2B marketers. Learn how to make your 2025 budget work harder and improve the effectiveness of your marketing campaigns.

Effective copywriting is key to CRO, using customer insights, clear messaging, and testing to create personalized, conversion-focused content.

In this episode, Kirsty and Abi Hough chat about how community can influence your CRO strategies and how to find your niche.

Attribution measures the success of every touchpoint in your campaign, providing valuable insights into your customer journey's effectiveness.

Digital experience optimization enhances user journeys, working alongside CRO to improve B2B conversions and create more personalized interactions.

In this eBook, we’ll explore the ins and outs of ABM versus ABX and reveal the essential steps you can follow to launch your first ABX campaign

We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions.

AI and ABX empower B2B marketers to deliver personalized experiences throughout the buyer journey, enhancing customer satisfaction and driving growth.