We all know that today’s B2B buyers want a fast and frictionless buying experience personalized to them. But as B2B marketers it can feel like we’re falling short compared to our competitors or B2C counterparts. Our buyers are short of time and are used to getting...
As a product manager here at Webeo I’m exposed to all 4 corners of the business, from Sales & Marketing all the way through to Customer Success & Finance, there isn’t a team I’ve not had the pleasure of working with. It’s one of the joys of Product Management...
Marketers have long known that personalizing content, to make it more relevant and engaging to their audience increases conversions and helps build relationships. In fact, Salesforce reported 84% of consumers say being treated like a person, not a number, is very...
There are very few B2B Marketers that don’t have personalization playing a key part within their marketing campaigns. Both marketing and sales professionals work tirelessly to make their messaging relevant to their various audiences. For that reason, B2B website...
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