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Industry segmentation: everything you need to know
By now, most marketers will know about personalization. Let’s be honest — it’s hard to ignore! It has taken the marketing world by storm in recent years. Dynamic Yield found that 96% of marketers and executives believe in the value of personalization. And, according...
What are the most effective ABM activities?
Personalization is the future of B2B marketing. According to Accenture, 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. And, Segment found that 71% feel frustrated by impersonal experiences. So, it’s easy to see...
Identifying ideal audiences for website personalization
Website personalization has the power to revolutionize your business results through dynamically evolving your website to instantly deliver relevant, enticing content perfectly tailored to the visitor. This approach can take time to establish and implement, as success...