Behavioral Archives - Page 2 of 2 - Webeo

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12 days of B2B website personalization

12 days of B2B website personalization

by | Dec 14, 2022 | Blog

In B2B marketing, December is arguably one of the busiest months of the year. Marketers are torn between racing to end the year on a high (and ideally ahead of target), reflecting on the campaigns that could have been executed better, and planning for the upcoming...
3 steps for B2B website personalization success

3 steps for B2B website personalization success

by | Mar 14, 2022 | Blog

Marketers have long known that personalizing content, to make it more relevant and engaging to their audience increases conversions and helps build relationships. In fact, Salesforce reported 84% of consumers say being treated like a person, not a number, is very...
Advantages of behavioral segmentation : top 5

Advantages of behavioral segmentation : top 5

by | Jul 14, 2020 | Blog

Segmentation is a popular marketing tool that enables companies to divide their larger audience into smaller groups that have similarities. Behavioral segmentation is one of a number of different types of segmentation that can be used ⁠— you can read more about...
Why behavioral segmentation beats demographics

Why behavioral segmentation beats demographics

by | Jul 14, 2020 | Blog

B2B marketing isn’t easy. And neither is segmentation marketing! There is no definitive, one-size-fits-all solution when it comes to market segmentation. Selecting only one can be tricky, and it may not actually be best practice. In fact, to compete with the advances...