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Disrupting the status quo with CRO!
For many of us in B2B marketing, analyzing sales and marketing results and working out how near (or far!) you are to achieving your growth goals for the year is a top priority. There’s always plenty of time to ramp up activity or switch budgets to your best performing...
Why behavioral segmentation beats demographics
B2B marketing isn’t easy. And neither is segmentation marketing! There is no definitive, one-size-fits-all solution when it comes to market segmentation. Selecting only one can be tricky, and it may not actually be best practice. In fact, to compete with the advances...