Conversion Rate Optimization Archives - Page 2 of 15 - Webeo

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The ultimate guide to sales and marketing alignment

The ultimate guide to sales and marketing alignment

by | Nov 6, 2024 | Blog

If marketing is the orchestra, sales is the conductor. They can only create incredible harmonies if they work in unison, and the same is true for sales and marketing alignment. This collaboration is essential for B2B success, and it’s the root of revenue growth and...
5 reasons to double down on CRO in 2025

5 reasons to double down on CRO in 2025

by | Oct 31, 2024 | Blog

This time of year means one thing for most B2B marketers: budgeting and planning season. The first and arguably most important step in marketing planning is reviewing the previous year, its results, successes, and learnings, including insights on CRO.  Aligning...
Is copywriting the most crucial step in CRO?

Is copywriting the most crucial step in CRO?

by | Oct 18, 2024 | Blog

Conversations around conversion rate optimization (CRO) often focus on the structural, visual and navigational changes a business can make to their website to increase conversion. Whilst your UX is an important factor, it is only one piece of the puzzle… In a recent...