In 2024, businesses will challenge marketers to put their creative minds to further use and fine-tune their marketing activities towards channels that genuinely deliver results. As always, it’s a case of different strokes for different folks. The highest performing...
Just like that, we’ve entered the 12th month of the year, and what a year it’s been! Let’s face it, we’ve learned a lot in 2023. We learned not to be afraid of AI but to use it to our advantage. To stay competitive and keep our buyers’ needs and expectations at the...
We get targeted with personalized content all the time. From emails we receive with tailored products based on our search history, to the content we see on social media. This content is personalized based on the data a particular business has collected from us. Using...
It’s no surprise that most of the B2B buyer journey happens online, often without even speaking to a sales rep. In fact, according to Forrester Research, “68% of B2B customers prefer to research independently online.” That’s the majority of our buyers...
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