AB testing Archives - Webeo
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Is AB testing still relevant for B2B?

Is AB testing still relevant for B2B?

In the world of digital marketing, the concept of AB testing has long been praised as a powerful tool for optimizing conversions and enhancing user experience. But when it comes to B2B marketing in 2024, there are rumblings from marketers about whether AB testing is...
B2B CRO: Generating hypotheses from data analysis

B2B CRO: Generating hypotheses from data analysis

Conversion rate optimization (CRO) is a vital aspect of B2B marketing strategies. It focuses on improving the percentage of website visitors or leads who take a desired action, such as making a purchase, filling out a form, or requesting a demo. To drive effective...
How to create a winning B2B website

How to create a winning B2B website

Over recent years, both B2C and B2B websites have gone through a huge shift in how they need to serve their visitors. Going right back to where things started in the 1990s, websites weren’t pretty and weren’t there to sell you something. Then we enter the 2000s when...