“Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.” — John Maeda, Designer and Technologist Personalization is at the heart of successful brand experiences. According Dynamic Yield, 96% of marketers...
Businesses grow, change and expand — sometimes at rapid and unpredictable rates. Other times, as part of a growth plan. The majority of organizations will have a business strategy in place, ensuring their budget and resources can stretch to support an increase in...
Econsultancy found that 93% of brands using personalization have seen an uplift in their conversion rate thanks to website personalization. And, according to the results of the latest Webeo: Futures survey, conversion rate is considered in the top 3 success-measuring...
“One-size-fits-all doesn’t fit anymore.” — Industry Week We are in an era of personalization. And, it’s changing the way customers engage with brands. With hordes of data at our fingertips, and an increase in the importance of customer experience, it has never been...
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