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Businesses constantly strive to maximize their online presence and make the most out of every $ spent on their marketing strategy. Conversion Rate Optimization plays a crucial role, by focusing on improving the percentage of website visitors who convert on site. CRO helps B2B organizations optimize their marketing efforts, increase conversions, and maximize ROI. Therefore, we’ve taken a look at the top B2B Conversion Rate Optimization tools for marketers to supercharge their conversion rate and optimize their digital buying journey.
Webeo – B2B website personalization tool
Webeo is a B2B website personalization tool designed to create unique website experiences for each visitor. By leveraging real-time data, Webeo allows you to tailor website content, imagery, and CTA’s based on the visitor’s industry, company size, location, previous actions on the site, and where they are in the funnel. Reporting will give you insights on who your visitors are, so you can create AB tests to ensure each campaign is optimized for maximum success. Helping B2B organizations increase engagement and conversion rates.
Price – contact the sales team for a quote tailored to your website traffic
Whizeo – B2B lead generation and chatbot
Whizeo is a CRO platform designed for B2B organizations to maximize leads, accelerate ROI, and create meaningful connections with each website visitor. With Whizeo, marketers can turn their website traffic into qualified leads through presenting a suite of highly personalized engagement apps based on their onsite behavior. Included in their suite of products is the Whizeo chat which means you can engage with customers 24/7. Whizeo enables marketers to make data-driven decisions and optimize conversion funnels effectively because they are bringing the right calls to action to the prospect at the right time.
Price – Free trial available
Lead Forensics – B2B lead generation
Lead Forensics is a B2B lead generation tool that helps businesses identify anonymous website visitors. Lead Forensics empowers B2B marketers to target potential leads more effectively because they provide detailed information about the companies visiting your website. By offering insight into visitor behavior, it enables businesses to tailor their messaging and sales outreach to enhance conversion rates.
Price – 14- day free trial available
Google analytics – website analytics tool
Google Analytics is a website analytics platform which provides data-driven insights into your entire website. Providing in-depth information about website traffic, user behavior, conversion rate, engagement, and more. Google Analytics shows you how your visitors interact with your B2B website helping you uncover where the problems lie so you can create a CRO strategy optimizing the pages with the biggest opportunity to increase conversion rates.
You can understand more about how Google Analytics can be used to make CRO decisions in this blog.
Price: Free
Hotjar – behavior analytics and insights tool
Hotjar is a powerful CRO tool that offers a suite of features including heatmaps, session recordings and feedback polls. Hotjar allows marketers to gain qualitative data into how visitors are interacting with their website. Providing valuable insights that can be used for website optimization. Specifically, their heatmapping tool lets you see where users move, click, and scroll, so you can remove friction and convert more confidently. By using the insights provided by Hotjars heat maps and user surveys, you can learn the areas of your website that get the most engagement.
You can understand more about how Hotjar can shape your CRO strategy in a previous blog.
Price: Free plans available
SimilarWeb – website analytics tool
SimialrWeb is an all-in-one website traffic analytics and competitive intelligence tool. It allows you to compare website traffic and performance, analyze strategies, and grow your market share. By analyzing traffic sources, keywords, and audience demographic, SimilarWeb allows you to compare your own website against industry leaders. So, you can use the tool to understand your target audience and discover which channels you need to optimize to stay ahead of the competition, guiding your CRO strategy.
Price: Free trial available
B2B Conversion Rate Optimization tools are crucial for marketers wanting to maximize their websites potential. By investing in the right tools, you’ll be able to gain valuable insights, personalize the user experience, optimize your entire marketing strategy, and outperform your competitors.
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