Asset Map achieves 221% conversion uplift from returning visitors - Webeo
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Asset Map achieves 221% conversion uplift from returning visitors

Asset-Map provides sophisticated and intuitive financial planning software for financial advisors. Providing a visual way for their clients to easily comprehend, discuss and make decisions on complex financial matters.
Asset-Map empowers businesses to better serve their clients. "Asset-Map has helped me create a world-class, repeatable interactive process for my clients."

221%

Increase in conversion

The Challenge

As they work exclusively in the financial sector, it is crucial for Asset-Map to protect and nurture the right kind of visitors when they land on their website. Their tiered product model relates to the size of the firms, so ensuring their visitors could easily find the right information for their business size was a sure-fire way of keeping their traffic as engaged as possible, and increasing speed to conversion.

1
Engagement of relevant traffic
2
Tiered product model
3
More conversions to demo

Asset-Map’s CTA was clear and simple. They wanted the right, relevant, businesses to move further along the buying journey by booking a demo with their team.

Our Solution

We utilized the firmographic information in Webeo’s database to serve financial companies of different sizes an alternative version of the website, which focused on their product and pricing tier. Additionally, we launched an experience specifically targeting enterprise-level businesses, pulling in relevant content from Asset-Map’s enterprise offering.

Crucially, we wanted to increase engagement amongst the most relevant traffic to further encourage conversion. Our behavioral campaign targeted companies who were returning to the website within 60 days of their first visit. This helped us create a ‘pick up where you left off’ experience, focusing on social proof and CTAs to encourage returning visitors to book a demo.

For this campaign, we doubled down on conversion rate optimization (CRO), utilizing case studies, client testimonials and more CTAs to push Asset-Map’s prospects further down the funnel.

assest map

Personalization in action

For the behavioral campaign, it was important to create experiences with the pages most frequently visited by returning traffic. This included; Homepage, Contact Us, Features, Integrations, Pricing, Demo Request. Returning visitors would see a different version of these pages when they returned to the website.

Non-personalized version

Personalized version

personalized

Asset-Map’s enterprise offering was used to target enterprise-level finance companies, ensuring this relevant traffic had easy access to the right information

Returning visitors were shown an alternative version of the website when they returned, with an emphasis on conversion-related messaging and increased CTAs.

The result

Testing is one of the most important steps in CRO. After only 2 weeks, we achieved statistical significance on the behavioral targeting campaign, showing us that the changes we had made for returning visitors was working.

To date, Asset-Map is tracking a conversion uplift of 221%, achieving more than 3x the number of demo requests they were receiving before the optimization.

221%

Increase in conversion

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Conversion Rate

Average time on site

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