Bloomfire achieved a 180% conversion uplift using Webeo - Webeo
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Bloomfire achieved a 180% conversion uplift using Webeo

Bloomfire is a knowledge engagement platform that captures an organization’s collective knowledge, making it accessible to everyone across the business and empowering them to do their best work.
As a SaaS innovator, Bloomfire needed an innovative solution to help boost conversion rates.

180%

Increase in onsite conversion

The Challenge

Knowledge management is a super competitive space, especially as new enterprise solutions are bursting into the market. Bloomfire aims to be recognized as the go-to solution for enterprise customers, but making this mark requires a strategic marketing approach. There were two key challenges:

1
Identify enterprise prospects
2
Serve personalized experiences tailored to the needs and goals of enterprises

Bloomfire and Webeo decided to hone in on the pain points and goals of enterprise customers; with this understanding, we knew exactly which of Bloomfire’s features to promote, including the integration capabilities, AI-powered search and discovery, and document management.

Our Solution

To make this goal a reality, we decided to personalize Bloomfire’s website to increase its relevance to enterprises, ensuring we addressed their goals and pain points.

Using Webeo’s valuable data sources, Bloomfire identified which webpages to include in this strategy.

We already had live personalized campaigns for other sectors, so Webeo’s Customer Success Managers were able to identify the highest-performing personalization opportunities relevant to the enterprise target audience.

The goal was to cement Bloomfire as the platform of choice for enterprise customers.

Personalization in action

Bloomfire and Webeo collaborated to identify personalization opportunities and key pages based on Google Search results.

This achieved two things: 

1

Between July and August, Bloomfire experienced a 180% conversion uplift on the Webeo campaigns.

2

We continued to add new webpages to the campaign to further enhance the visitor journey.

Non-personalized version

Personalized version

The headline was personalized with relevant statistics and updated to instantly connect the visitor to what they need

Additional CTA added on homepage to drive conversion

Further down the page, heading and messaging changed to be enterprise focused. Plus, we flagged enterprise statistics and added a testimonial relevant to enterprise. 

The result

Between July and August, Bloomfire achieved an impressive 180% conversion boost on their Webeo campaigns, significantly enhancing their overall performance.

We continuously added new webpages to enhance the visitor journey, and the Webeo team is excited to see what’s next!

180%

Increase in onsite conversion

Let our Conversion Rate Optimization experts help you get started

We'll run a free personalization audit on your website and provide insight into the audiences you should be personalizing too. We're obsessed with maximizing our customers conversions and our team of website personalization experts are ready to help you realize serious revenue.

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