How Nativo increased conversion by 69% in six weeks - Webeo
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How Nativo increased conversion by 69% in six weeks

Advertising services leader Nativo leverages machine learning and artificial intelligence to automate and scale content distribution. Their solution combines the power of content with the control and measurement of paid advertising.
Having worked with big brands like Disney, Amazon, and Hilton Hotels, Nativo’s name is heard far and wide in the industry.

69%

Increase in conversion

The Challenge

Nativo identified many returning site visitors who hadn’t taken any action – they were browsing with no intent. This audience of “browsers” didn’t trigger any engagement events at all.

But, all was not lost with these prospects who left the website without a trace. Nativo knew they needed to target the returning visitors, yet the existing content wasn’t cutting the mustard for second-timers.

After all, if the prospect didn’t convert the first time, would they really convert if the second visit showed them exactly the same web pages?

 

1
Target returning visitors with different content
2
Improve engagement for returning visitors

There was only one way forward – to launch an experiment.

Our Solution

Nativo decided to target returning visitors who had accessed the site in the last 20 days. Together with Webeo, Nativo ran a personalized campaign experiment for 8 weeks across multiple pages.

The vision of the experiment was all about urgency, with the copy and element positioning driving visitors toward the all-important CTA.

Nativo felt the campaign’s direction matched their vision and expectations and decided to go big: delivering the personalized campaign to 100% of returning visitor traffic.   

The primary goal was to capture and convert returning visitors on the Nativo website by personalizing 5 key pages.   

Personalization in action

Nativo took a data-driven approach to identify the 5X page experiences to personalize, including the homepage and the contact us page. This achieved two things:

1

By updating the messaging approach from soft on the original homepage to bold on the personalized version they started to see visitors take the desired Call to Action

2

Guided prospects returning to the website through the sales funnel quicker

Non-personalized version

Personalized version

Headline and copy changes personalized to the prospect’s pain points and goals

Additional CTA added on homepage banner

Images updated

Banner showcasing existing clients brought further up the page

The result

Nativo rolled out the campaign to 100% of returning visitors for 6 weeks, to great success – it achieved a 2.28% conversion rate.

Plus, they acquired 9 extra conversions thanks to the top-tier personalization that engaged prospects and guided them down the sales funnel.

69%

Increase in conversion

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