Pall-Ex sees conversions skyrocket by 6x - Webeo
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Pall-Ex sees conversions skyrocket by 6x

Pall-Ex is a UK-based, recognised leader in palletised freight distribution, transporting more than 40,000 pallets across the globe every day. By operating on a hub-and-spoke model, Pall-Ex reduces risk in the delivery chain and ensures local knowledge and relationships are maintained by their network of independent hauliers.
Pall-Ex have won the RoSPA Gold award for Health and Safety Performance for the second year in a row, proving themselves as leaders in their field.

515%

Increase in conversion

The Challenge

After working with Webeo for some time, Pall-Ex decided their website needed a full relaunch. This was an exciting opportunity for Pall-Ex to work alongside Webeo’s conversion rate optimization experts to better optimize their website and ensure their core brand messaging shone through.

As part of the re-launch they needed to review their user journey, as it was complicated for potential prospects to navigate their way to the Request a Quote conversion page.

1
Maximizing their website re-launch
2
Simplifying an overcomplicated user journey

Pall-Ex were running PPC campaigns so they needed to optimize their website and create a seamless user journey for these visitors, to generate the best possible Return on Ad Spend.

Our Solution

The Pall-Ex team allowed us to work closely with them on their website re-launch, including the wireframe and user journey mapping, so we could advise on building a site optimized for conversion.

We analyzed their website traffic to determine what industry they were seeing the most ‘wastage’ from, i.e. high volume but low converting traffic. From here, we used IP data to target relevant organizations in the Hospital and Healthcare sectors, creating alternate versions of Pall-Ex’s most popular/most important webpages with relevant content and imagery.

From our experience we know that blue-collar sectors typically respond well to company name personalization. As well as amending the website copy to better speak to the Hospital and Healthcare sector, we included company name personalization across the website.

solution

Personalization in action

Optimizing the user journey so it was easier for prospects to convert was critical. This included removing ‘less important’ CTAs so there was a clear journey for prospects to follow.

Ensuring website content and imagery is relevant and meaningful to our audience is a proven way to increase website conversion.

To date we have personalized and optimized multiple pages on the Pall-Ex site including; Homepage, Contact Us page and Request a Quote page.

1

Request a Quote page optimization had the biggest impact on the campaign.

2

A 50/50 traffic split determined our website changes were having a positive effect.

Non-personalized version

Personalized version

personalsed

Amended the website copy to better speak to the hospital and healthcare sector

Included company name personalization across the website

The result

Whilst this is only Phase 1 of this campaign, with a plan to personalize more webpages for this target audience, the results are already speaking for themselves.

Focusing just on the Hospital and Healthcare sector, Pall-Ex have achieved a 515% increase in conversion by personalizing and optimizing their website.

515%

Increase in conversion

Let our Conversion Rate Optimization experts help you get started

We'll run a free personalization audit on your website and provide insight into the audiences you should be personalizing too. We're obsessed with maximizing our customers conversions and our team of website personalization experts are ready to help you realize serious revenue.

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